My First Digital Camera, QuickClix by Argus, priced at under $200.00

ARGUS CAMERAS RELEASES SEVERAL NEW, ECONOMICAL, EASY-TO-USE, FULLY- FEATURED, DIGITAL CAMERAS, TARGETED SQUARE AT THE
ENTRY-LEVEL USER.

LOOKING TO BECOME THE RECOGNIZED BRAND FOR NOVICE USERS ENTERING THE DIGITAL CAMERA ARENA, ARGUS CAMERAS ANNOUNCED TODAY A FAMILY OF QUICKCLIX DIGITAL CAMERAS PRICED BELOW $200--MOST PRICED BELOW $100.

INVERNESS, Ill, Feb. 28, 2005--Continuing its nearly six-decade-long tradition (dating from 1936) in inventing and marketing professional-level photographic instruments for amateur photographers and consumers, Argus Cameras today announced the first truly easy-to-use, family of digital cameras aimed squarely at consumers, new to the digital photography arena. Competitively priced from $14.99 (for more basic model) to $199.99 (for a fully-featured, 5 Mega Pixel model with 8X digital zoom), the Argus family of QuickClix cameras includes products for every level.

"The Argus QuickClix family of cameras is continued evidence of our ability to create the highest-level of digital imaging technology within a cost-sensitive economic environment," says Tony Graffia Jr., President of Hartford Computer Group, Argus' parent company.   "We are completely focused on becoming the 'go-to' brand for consumers looking to enter digital photography, with solid, easy-to-use cameras at affordable prices."

Grafia continues, "we stepped back and looked at what consumers said about the digital camera experience--whether first hand or anecdotal--and sought to capitalize on it.   We would love to hear the community say, "my first digital camera was a QuickClix, why can't all digital cameras be this easy to use?"  

  In addition to refining the line of products to match consumer needs, Argus has created application-specific packaging and has worked hard to ensure the message on the packaging to be consistent with the capability of the product contained within.   Extending the focus on customer care, Argus has added easily accessible customer support information on every package and user manual. Argus has also begun to add inserts to every camera, requesting that consumers "call us if you get stuck, or you can talk to live technicians with a newly enabled Live Chat feature."

Argus Camera Company is currently expanding its range of consumer-friendly digital cameras and has begun showcasing the following products for immediate shipment:

  QuickClix 1512, perfect for email and web sharing MSRP $19.99
  QuickClix Sport, a lifestyle, rugged camera MSRP $24.99
  QuickClix Pocket 1930, first digital camera w/LCD under $50 MSRP $49.99
  QuickClix 2185, 2mp, TFT LCD, great for casual photos and prints MSRP $69.99
  QuickClix 3185, 3mp, TFT LCD slim form factor, good prints MSRP $99.99
  Quickclix 5150, powerful, 5mp, 8X Digital Zoom MSRP $169.99

Founded in 1936, the Argus Camera Company has a long tradition of simplifying photographic technology and introducing affordable products to American consumers. Known for inexpensive yet high-quality products, Argus is credited with "changing photography from a class hobby to a mass pastime" (Fortune Magazine c1945). In fact, because of its prominence with American servicemen during World War II, the Smithsonian Institute crowned the Argus C3 as the "Great American Camera.

Argus first introduced the Argus C camera to consumers in 1936. Utilizing Kodak's popular 1" x 1 ½" film format, the Argus C was an immediate success. In 1939, Argus expanded its line of cameras and introduced the C3 --affectionately referred to as the "Brick"--which remains best selling camera model in history at 3,000,000 units. Following the success of the C3, during the 1940s Argus introduced the Argoflex Camera (a twin lens reflex camera), followed by the A2.

Throughout the 1950s and into the 1980s Argus expanded its product line to include movie cameras, projectors and professional photographic studio cameras. However, during the Korean Conflict, Argus regained its position as the leading supplier of cameras to American servicemen--in addition, Argus became the leading supplier of binoculars, periscopes and gun sights to the U.S. Army.

Armed with the business practices and marketing mantra that brought photography to the American public, Argus revolutionized digital photography in 2000 by introducing the first fully featured digital camera priced less than $50.00.

Today, "more quality for less," is the marketing mantra that continues to drive the Argus Camera Company. By continuing its long tradition of innovating inexpensive, yet high-quality products, Argus remains the   "Great American Camera Company."

For more on Argus Camera Company, visit www.ArgusCamera.com.



 
 
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